Posted: February 11th, 2010 | Author: Gena Goodson | Comments: No Comments; | Post a Comment »
Gena’s busiest week is just about over—after a jam-packed Friday. Check it out:
Thursday, February 4:
8 meetings
1 lunch
1 beer in the Gutter
94 miles driven
Appointment #1: Dry Heat Photography collectively has 25 years of wedding photography experience. Rick and DeAnna have the cool factor and the experience to make any bride shine on her wedding day. These two have a studio and art gallery in Corrales and represent 7 photographers. They shoot about 50 weddings a year, but also do non-bridal photography. They met me for breakfast, but I was the only one eating (a sesame bagel at Flying Star Corrales.) It was the first time I’ve had a chance to sit with them and talk about how they are doing. They’re appearing this year at ATM’s Wedding Showcase, so make sure you visit them at the event!
Appointment #2: Las Mananitas Luxury Apartment Community is located on the Westside, directly west of Riverside Plaza. Brian Sanchez is the community manager there. He is the dashingly handsome guy posing on the fountain next to the pool. Brian and I went to school together in Belen, so I’ve known him for quite awhile. He just moved back from NY, and we’re lucky: he’s one of the best in his field, and skilled at finding the right fit for anyone looking for a temporary residence.
Appointment #3: Kimberly Mendoza moved her Lee Taylor Real Estate Group to the Westside not too long ago. You might have seen the sign up near Coors and Sevilla NW. That’s why we met at the Starbucks just up the street. Kimberly and her family have been long time friends of the magazine, but this week gave us a reason to catch up on business. She’s working hard to keep her agents happy, and as of now they’re weathering the real estate storm well. Kimberly is always willing to help anyone with real estate questions… seriously, I’m always calling her!

Appointment #4: Kelli Cooper and Randy Royster are part of the team that makes Albuquerque Community Foundation rock! Kelli and her team organize one of my favorite Albuquerque events in the fall, Concours de Soleil. It showcases an incredible collection of high end cars. I call it mastery in transportation. She is just a delightful person to work with, so this year ATM decided to sponsor the event again. On my way out, I asked Randy for a photo, and even though he resisted, I got one anyway. (I think I’m earning my paparazzo card!)
Appointment #5: Jeff Baillio is a popular dude around town. I don’t think he can get away without being recognized—he’s been the face of Baillio’s, the family business, on TV for awhile. He came by to bug me about an apple pie recipe that I keep forgetting to give him… that’s what I get for giving him a homemade pie as a gift last year. Baillio’s just reacquired family ownership, and after visiting the store this month, it’s extremely evident. I love shopping local!
Appointment #6: I had lunch with Adam Greenhood from Esparza Advertising. I was supposed to take Adam out for his birthday. He tried to cancel on me. I forced him to go anyway. Plus, he didn’t want to miss out on this incredible photo op. That’s him, trying to hitch a ride on Fifth Street in front of the Esparza offices. We met for lunch at the Asian Noodle Bar. I realized at lunch that I always, always, no matter what, order fried rice at Asian restaurants. I tried to pay attention to Adam, but the whole time I was fixated on the fried rice obsession. We didn’t discuss business anyway. It was just a good time to hang out with a friend. Happy birthday, Adam!
Appointment #7: Ambitions Consulting Group contacted me right away about participating in my busiest week ever. Erin Muffoletto, Lucas M. Rael, and J.R. Rael make up this incredibly dynamic organization. You might recognize Erin from our most recent Hot Singles Issue. She and her two partners are starting to take over the world, one business at a time. They are moving forward on consulting projects with Erin’s focus on the political side of things. I see these guys going far. Better get to know them while you can, before they go big time.
Appointment #8: Tony Lynn from Big I 107.9 is one of those guys who really loves dogs, so much so that he and his wife opened up Tony Lynn’s Caring Paws Doggie Daycare in midtown. They became advertisers at the end of last year. ATM loves these little start-up stories and theirs is one of our favorites! They are a kind-hearted couple with tons of extra love for the furry guys. Their day care prices are reasonable, and the love and attention are priceless!
Appointment #9: Janice Lujan from the Phoenix Agency and Melanie Burns from Achievement Gallery stopped in at ATM just to say hi. I think they heard about the blog, and I should have called to get an appointment with them, but these ladies are so busy, I had no idea I’d get to see them at all.
Last, but not least: Beer in the Gutter with the guys from 3. ATM’s offices are upstairs from REI and we share the entire sec9nd floor with the ad agency known as 3. They are 3. Just 3. Not 3M. Not 3 guys. Just 3. (They like to make that clear.) About once a month, we gather in the Gutter, our kitchen/bar/movie theater. We have a beer keg in the Gutter. So our monthly gatherings are always on a Friday, at the end of the day. It’s a good time to relax, catch up, and talk about the advertising world beyond our doors. It’s nice to end a week with good neighbors.
It may be Friday, but the week’s not up yet! Check out the grand finale on Saturday night.
Filed under: Uncategorized | Tags: 3, Achievement Gallery, Adam Greenhood, Albuquerque Communtiy Foundation, Ambitions Consulting Group, Asian Noodle Bar, ATM events, Baillio's, behind-the-scenes, Big I 107.9, Brian Sanchez, Busiest Week, Concours de Soleil, Dry Heat Photography, Erin Muffoletto, Esparza Advertising, Gena, J.R. Rael, Janice Lujan, Jeff Baillio, Kelli Cooper, Kimberly Mendoza, Las Mananitas Luxury Apartment Community, Lee Taylor Real Estate Group, Lucas Rael, Melanie Burns, Phoenix Agency, Randy Royster, Tony Lynn, Tony Lynn's Caring Paws Doggie Daycare, Wedding Showcase
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Posted: February 4th, 2010 | Author: Gena Goodson | Comments: 2 Comments | Post a Comment »
ATM’s sales director set out to book as many appointments as she could in a week. Here’s how day two shook loose.
Tuesday, February 2:
9 meetings
1 lunch
1 dinner
57 miles driven
Appointment #1: I met with the staff of Stribling Chiropractic, which is always fun. Dr. Stribling is a great chiropractor, but he’s also a Kinesio taping expert—which means he’s been setting the city straight (get it?) for more than 27 years. And he’s been in the same location the whole time! He and wife also own and run a fun retail shop in the East Mountains, Just Too Cute. It’s a fun boutique filled with interesting items and great gifts.
Appointment #2: Ben E. Keith came on board as ATM’s Chef Knockout sponsor two years ago. Todd and Kathy came by the ATM offices to chat about this year’s event in June. We’re already into the heavy planning stages to make this year’s event bigger, better, and—of course—more fattening! Chef Knockout is our answer to “Iron Chef”: eight chefs compete in four head-to-head battles. We host the event at the Convention Center and attract more than 1500 foodies to watch the battle, taste the food, and vote on cocktail concoctions. Last year we even had a Gauc-a-media challenge, putting the spotlight on local personalities and their guacamole-making abilities.
Appointment #3: Kelly Koepke and I chat on Facebook quite often. I, of course, am mostly wasting time while I’m at work (oops—is this the wrong place to admit that?). She, on the other hand, is actually working. As a matter of fact, she spends a lot of her time posting on Facebook, tweeting on Twitter, and blogging as part of her job. For those of you who really just don’t get how posts, tweets, and blogs work, Kelly is a light in the digital darkness. Kelly manages social networking and integrates all elements of online life into your business. She’s also a great writer! I say this from personal experience. She wrote my “Forty Under 40” for the New Mexico Business Weekly last year. She managed to make me sound cool. So now I’m her biggest fan.
Between-appointments meeting: I met with ATM’s publisher, Larryl, and marketing director, Kelly, for a quick, top-secret confab. (Insert devious chuckle here!) It’s not at all unusual for me to meet with them—we meet up regularly to talk about magazine business—so the meeting didn’t add a lot more busy-ness to my day. But how fabulous is this picture? I just had to post it.
Appointment #4: Erica Swan wanted to meet for coffee at one of her favorite locally-owned coffee spots in town. Napoli Coffee is on Carlisle, just north of Menaul. It’s quiet and comfortable… like Albuquerque’s own version of Central Perk (hello, “Friends” reference for all of you ‘90s sitcom fans!). Erica sells outdoor advertising for Clear Channel Outdoor. We have some similar qualities as sales chicks, so getting together is always entertaining. She’s going to be embarrassed by this, but I do believe she has the most beautiful eyes… just look at her picture!
Appointment #5: Webster University is one of Albuquerque’s success stories. I met with Caroline Lwali, the communications relations coordinator. She and her husband moved to Albuquerque two years ago, after she had graduated from Webster University’s main campus in St. Louis. She got in touch with Webster’s career services program about getting a job in ABQ and met with the local director. They loved her so much, they placed her right away—with the university!
Appointment #6: I met Norm Ruth for lunch. Norm’s with Deluxe Design in Rio Rancho, which helped ATM with our last Corporate Roll Bowling Tournament. His team of graphic gods helped us create a bowing theme (and won the “Most Creative Team Tee Shirts Award” last year). Not only are they fantastic bowlers, they can create a mean marketing campaign. He showed me the limited edition posters he’s printing for Eric Clapton’s next concert tour. Norm can help small businesses with signage, shirts, graphics, and vehicle wraps. But don’t limit him to the small stuff. I’m sure he would wrap the Hyatt downtown if someone would let him!
Appointment #7: Chow’s Chinese Bistro in Cottonwood Mall is a nice change of pace for lunch or dinner. Jason Zeng, who runs the restaurant with his father, travels to China all the time to get inspiration for new dishes, and to bring back plates, teapots, and other eclectic items to make the dining experience more authentic. Chow’s now has a quick lunch menu that is not only a great escape from the hustle of business lunches, but also easy on the wallet. I had the Cashew Chicken lunch combo that included soup, a salad, and hot tea for less than $11.
Appointment #8: Albuquerque Hispano Chamber of Commerce has been a partner of ATM since the very beginning of our magazine—almost six years ago! Jeffrey Candelaria is (and I told him I would say this) one of the most intriguing individuals in the city. He’s passionate about small business and has been helping the chamber members thrive in our community. The chamber is in full-on event mode, getting ready La Noche Encantada this weekend. Tickets are sold out and they are expecting 2,000 people to attend. It’s where I’ll end my Busiest Week Ever—with a drink in my hand and glitter in my hair.
Appointment #9: Raine Klover and Fenton Ayres are the two photographers who opened Wooden Cow Gallery in Mossman Center to help out local artists and to have an excuse to spend all day working on their craft. Thanks to you readers, the gallery won “Best Art Gallery” in our 2009 Best of the City Issue. They attended the Best of the City Party and have since been enjoying the publicity. Their gallery rotates about 50 artists and their work. Right now, they’re featuring the artists of Trader Joe’s; employees who are encouraged to follow their artistic talents, and the show truly brings out their abilities. You’ve got to stop in just to see the great paintings that the employees have done.
Appointment #10: My good friend Cassandra Costley works at UNM in Career Services. The department does everything in its power to help students with their career paths, guide them in finding jobs, and even start them out with a great resumé. Once a year they host an “etiquette dinner” in the SUB Ballroom to get the students in front of potential employers while honing dining and social networking skills. I participated as an employer. We mingled with the students for a cocktail hour and then had a seated dinner. Cassandra led the table with an etiquette presentation (no elbows on the table please!) while we enjoyed our Chicken Cordon Bleu. I met seven students who were willing to listen to my crazy advice on life for an hour. Thanks to UNM for including me. And thanks, Cassandra, now I know where to place my used sugar packets…
Stay tuned for the rest of Gena’s week!
Filed under: Uncategorized | Tags: Albuquerque Hispano Chamber of Commerce, ATM events, behind-the-scenes, Ben E. Keith, Best of the City, Busiest Week, Caroline Lwali, Cassandra Costley, Chef Knockout, Chow's Chinese Bistro, Clear Channel, Corporate Roll, Cottonwood Mall, Deluxe Design, Erica Swan, Facebook, Fenton Ayres, Gena, Jason Zeng, Jeffrey Candelaria, Just Too Cute, Kelly, Kelly Koepke, La Noche Encantada, Larryl, Napoli Coffee, New Mexico Business Weekly, Norm Ruth, Raine Klover, Stribling Chiropractic, Twitter, UNM, Webster University, Wooden Cow Gallery
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